A List of Marketing Gurus

of all times

A writer and management consultant who is considered to be the person who invented management and nicknamed the “Father of Modern Management”.

He is known as the “Father of Advertising”. The author of book “A Framework for Marketing Management” that is usually referred to by the students of most of the business schools round the globe.

Jack Trout is commonly thought of as the father of “positioning”. Came up with original concept of “positioning” in 1969.

Service Excellence. He is well known for hitting the bull’s eye rather than beating about the bush. One of his famous quotes is “Love Your Competitors” .

He is well known because of his clear titles of his books as well as its contents.
One of his books is ”Good to Great: Why Some Companies make the Leap… and Others Don’t”

The author of book “A Framework for Marketing Management” that is usually referred to by the students of most of the business schools round the globe.

His mastery at branding cannot be challenged. He is known for his outstanding contribution to the field of marketing. His books always present the theories of marketing mix exemplified with real life case studies.

Competition Strategies. He is one of the most respected marketing gurus. One of his quotes is: “The essence of strategy is choosing what not to do.”

He is the founder of Sam’s club and Wall-mart. Well known for his marketing skills and the attention that he paid for details.

He was the general manager at Procter and Gamble. He focuses on training, development of managerial competence and expansion of the product line and marketing.
McElroy might not have been a marketing genius himself, but he sure changed the way brands are managed

Segmentation, CRM, and One-to-One marketing, Personalized Marketing

His book “Marketing Behavior and Executive Action” (1957) is called as a break-point in the history of marketing thought, moving from the macro functions-institutions-commodities approach to a micro marketing management paradigm.

American advertising executive widely considered the creator of modern-day direct marketing.

American author and former dot com business executive.

Focuses mostly on the consumer behavior in marketing.

American marketing specialist, author, and Silicon Valley venture capitalist.
He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984

Considered the marketing guru of Silicon Valley.  Over the past 30 years, he advised and consulted many of the leading Silicon Valley entrepreneurs helping them develop their marketing infrastructures.


He is the master at creating a vocabulary for management strategy that captures the competitive dynamics of the times

He is widely regarded as being the “inventor” of Guerrilla Marketing (or at least of putting a name to certain strategies and tactics).

American marketing and communications consultant, author and speaker.
Books: (2004) The Making of a Name: The Inside Story of the Brands We Buy
(2002) IdeaWise: How to Transform Your Ideas

Ries was selected as one of the most influential people in the field of public relations in the 20th century.

Rosen started his career in marketing as an award-winning copywriter. His books are available in twelve languages.

The author of “Global Marketing” and “Relentless: The Japanese Way of Marketing”. He is frequently sought after to present papers at international conferences and consult with colleagues abroad.

British mathematician and entrepreneur in the field of data science and customer-centric business strategies.

Future-Focused Strategic Marketing Consultant.

Marketing executive from Mexico best known as the marketer behind the failed launch of New Coke.

He is an Internet industry analyst and author on business strategies and information technology. Downes is best known for his first book, Unleashing the Killer App: Digital Strategies for Market Dominance

His ideas about customer value propositions and growth disciplines have been used by companies across the globe to reshape strategies, bolster competitive positions and dramatically improve top and bottom line performances.

the author of Customers.com, The Customer Revolution, Outside Innovation, and co-author of “Brandchild”. Her books, (particularly Customers.com), discuss the impact that technology and evolving customer behavior have on business trends.

Author of The Marketing Imagination, and numerous thought-leading Harvard Business School articles including The Globalization of Markets (link to recent seminar), Marketing Myopia, Marketing Intangible Products and Product Intangibles.

One of the world’s leading speakers and consultants on direct marketing, advertising, and promotion, with an emphasis on taking care of the customer. He has authored and co-authored eleven books on marketing.

He has led the theoretical development of the field of brand management and brand identity, and built an equally strong reputation in the profession of marketing and advertising

Beckwith is an internationally acclaimed speaker. He is the bestselling author of five books, which, collectively, have been translated into twenty-three languages.

An expert in strategy, marketing and pricing. An ongoing online survey voted him the most influential management thinker after Peter Drucker.

An accomplished author, consultant, speaker and college professor. He is the author of the celebrated book Habit: The 95% of Behavior Marketers Ignore, a pioneering examination of the principles of marketing in light of research from cognitive psychology and neuroscience.

The author of Obsessive Branding Disorder (one of Strategy + Business’s best books of 2008), and the coauthor of The Method Method (listed as a “top ten” marketing book in 2011 by Advertising Age

The author and editor of 20 books, most recently How Customers Think and Marketing Metaphoria.

He employs the basic idea of environmental psychology, that our surroundings influence our behavior, to find ways of structuring man-made environments to make them conducive to retail purposes.

One of the world’s foremost business and culture transformation experts. He is a New York Times best-selling author and speaker.
He has coined various terms and phrases in his publications. “Sensory Branding” is his term for leveraging the senses when building brands.

His research interests include consumer behavior and lifestyle issues, and branding strategy.
His book “Consumer Behavior” is widely used in universities throughout North America, Europe, and Australasia

nunearzumanyan marketing authors George Day

George S. Day is the Professor of Marketing at the Wharton School of Business, Pennsylvania, USA. His primary areas of activity are marketing, the management of new product development, strategic planning, organizational change and competitive strategies in global markets.

He is best known for his popular book on persuasion and marketing, Influence: The Psychology of Persuasion

Clayton Christensen is a thought-leader for his work on “Innovation” and its ability to disrupt successful business strategies or create competitive advantage, particularly in mature markets.

nunearzumanyan marketing authors Jim Stengel

American businessman, author, professor and public speaker. He served as the global marketing officer of Procter & Gamble from 2001 to 2008

nunearzumanyan marketing authors Glen Urban

Urban is a leading educator, prize-winning researcher specializing in marketing and new product development, entrepreneur, and author.